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Adam Covati interview: Marketing analytics must be powerful AND easy to use,...
You may know marketing analytics entrepreneur Adam Covati as co-founder and CTO at social media metrics provider Argyle Social, or as the co-organizer of Web Analytics Wednesday in the N.C. Research...
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Beck Tench interview: Finding a calling, telling authentic stories, and...
Beck Tench is one of the most insightful people I know. You may know her from N.C.’s Museum of Life + Science, as a creative blogger at BeckTench.com, or as the organizer of a weekly ‘salon’ in...
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Can your business make money using Location-Based Marketing? Four experts at...
If you have a retail business, you can use location-based services and other forms of local social media to attract and retain customers. Location-based marketing uses psychology, tech-enabled word of...
View ArticleMarketing job search lessons: my top 11 tips
Update: I found a job! For 12 more tips, see part 2 of this article. I’m looking for a new job in marketing here in the N.C. Research Triangle (specifically, as an account manager/marketing strategist...
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UX for smart marketers: Get outside the building, and 3 more TIMA tips from...
Abe Crystal of More Better Labs As marketers and designers, we need to get “outside the building” to ensure we’re meeting our customers’ needs, according to Dr. Abe Crystal of More Better Labs. He...
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Roller derby marketing tips from the Carolina Rollergirls
Lillian Axe (photo courtesy of Joshua Craig Photography) Marketing director and roller derby skater Donna Natosi (also known as Lillian Axe, right) leads a marketing team of 20 people to engage roller...
View ArticleGet a job in marketing: 12 new tips
After getting hired for a new job a month after publishing the original article, I wanted to follow up on Part 1 of my marketing job-search lessons from August 2010. I have 12 more tips—they come down...
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Marketing when your customers hate each other, and more CMO Panel lessons at...
Think your marketing job is hard? Imagine if you were in charge of marketing at a utility company whose customers are forced to do business with you, a medical software provider whose users hate the...
View ArticleWhat not to say when you apply for a job at an interactive marketing agency
When my Marketing Coordinator job application asks about your experience using Mac OS X and Google Docs/Spreadsheets, do not respond, “Not much experience with Mac OSX or Google Spreadsheets. I mainly...
View ArticleHow to get more interviews: 14 resume tips from a marketing agency hiring...
During my time at Coalmarch Productions, I reviewed 350+ job applications, interviewed 35+ candidates, and hired 5 people at the Raleigh digital marketing agency. Sadly, I saw applicants make the same...
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